The Heinz Touch

What we think, what we know, or what we believe is of little consequence. The only thing of consequence is what we do with what we think, what we know and what we believe. (John Ruskin)



An old friend recently married. In a letter congratulating him I asked, “Can that new wife of your’s cook?” “Can my wife cook!” He responded. “Let me tell you something. Just the other day we had boiled hot dogs, fried potatoes and—you're gonna love this—pork and beans.” I told her my new bride, “When we were kids we used to eat that same meal at Pastor Dan’s house every time his parents would let us in. I call it the Pastor Dan Special.”


Even though my mother tried, she was a horrible cook and had a knack for throwing things together—literally. One thing you could count on at our house—fried potatoes and pork and beans. On special occasions mom boiled hot dogs. Our one mealtime consolation was Heinz Ketchup, a flavor enhancer. At our table Heinz was the only tolerable flavor we consumed. It never dawned on me how terrible mom's cooking was until I began eating at the school cafeteria. School food was delicious and beyond delicious—I loved it.


What we eat affects our health but what we do impacts our destiny. A life of obedience to God impacts our destiny like ketchup affected mom’s cuisine. Obedience makes life good and possible to swallow—it’s the Heinz touch of life. “It does not require great learning to be a follower of Jesus and be convinced of the truth of the Bible. It requires only an honest heart and a willingness to obey God” (Albert Barnes).


“The law of the Lord is flawless, converting the soul; the testimony of the Lord is sure, making wise the simple; the statutes of the Lord are right, rejoicing the heart; the commandment of the Lord is pure, enlightening the eyes”

(Psalms 19:7-8).


When I became an adult and began eating good food, I realized that mom’s cooking lacked taste. Mom is gone but my appetite for Heinz remains. As you walk with the Lord and discover the purpose of your existence, your appetite for spiritual things will be affected. You will lose your desire for everything that is not good and desire God’s delicious best for your life.

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